Stylish & Functional Brands We Know You’ll Love
At Northern Vision Care, we carry a wide selection of fun and functional brands to choose from. When it is time for a new pair of glasses, switching up your style is half the fun! We carry both high-end and specialty brands, so you can find something that suits your lifestyle, wallet, and personal style.
Our friendly staff would be happy to help you find something that compliments your face shape and skin tone. If you are interested in browsing what we have to offer, please give us a call or stop by the office!
Our Brands

Alfred Sung
Clean, classic, Canadian. Alfred Sung means top quality eyewear, with thoughtful and emotional design while remaining practical and authentic. Thirty-five years of aesthetic mastery has brought Alfred Sung eyewear to the pinnacle of style, with frames handcrafted in Italy and Japan. Available only at select optometrist offices that are individually selected by Alfred Sung to carry their frames.

Aya
The AYA eyewear collection provides unique artwork by world-renowned First Nations artist Corrina Hunt. The contemporary art designed into each frame reflects the themes and traditions of Corrine’s First Nation heritage. Each design is elegant, graceful, quintessential Pacific Northwest artwork.

BEBE
BEBE is the go-to destination for chic, contemporary fashion. The brand evokes a mindset – an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, BEBE is a global label that embodies a sensual, sophisticated lifestyle.

Bertelli
The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free-spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.

Buffalo
Buffalo by David Bitton brings the effortless, practical, and fashion-forward attitude of Buffalo’s iconic clothing line to eyewear. Originally founded in France, and brought to Montreal more than 30 years ago Buffalo by David Bitton has expanded its versatile fashion collection to include frames. These extrordinary frames feature cutting edge styles crafted from high-quality materials, creating frames that are as unique as the individuals who wear them.

Coach
Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

Elle
ELLE magazine is the go-to source for today’s fashion and trends, with 45 editions around the world. Not wanting to take life too seriously, ELLE enjoys making fashion accessible and encouraging originality in the everyday woman’s life. This is demonstrated in the young, fresh, and light hearted designs throughout the ELLE eyewear collection.

Espirit
The Esprit eyewear collection embraces the relaxed sunny Californian way of life: fun, friendship, and love for life. Authentic and inspirational designs flow throughout their stylish frames.

Geoffrey Beene
A brand rich in history and trusted for quality with an admirable business model. Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort and quality. Appealing to the fashion conscious consumer, the Geoffrey Beene eyewear collection unites Geoffrey Beene’s playful, unconventional spirit with effortless, wearable designs for men and women.

Glacee
Alternative frames for the fashion savvy and sophisticated female consumer. These contemporary designs capture many unique styling cues that result in a frame worthy of the unique women that wear them. Showcasing classic Hollywood with a modern streetstyle, each pair proves that it’s one of a kind.

Hackett
It’s all in the details for Hackett eyewear. From the lenses and spring hinges to the acetate- every last component of this British eyewear collection is crafted with the finest materials and techniques. The designs are for the modern man and take on a timeless look with subtle contemporary hints. The Hackett collection exudes contemporary yet understated style and doesn’t take notice of trends.

Headlines
Is your style newsworthy? Headlines eyewear is all about show-stopping fashion sense and quality materials. Bold shapes and colours give you a robust and unapologetic presence wherever you go. Headlines frames are the very intersection of high-tech design and trendsetting style. Wherever you go, whatever you do, these frames will have you making headlines.

Izumi
Contemporary styling, paired with affordable frames, mark this unique eyewear brand. Available in funky colours and styles, wearers can feel the quality and attention to detail that go into every pair. Lightweight materials mean you’ll get a pair of glasses you can be happy with for years to come.

Nano
From a quiet classroom to rugged play on the school playground, Nano eyewear can handle it with style. These brightly colored and durable kids sunglasses have the ability to switch from hinged arms to attaching to a head band. Perfect for your on-the-go adventurer.

Nicole Miller
An eclectic combination of modern influences molds the Nicole Miller eyeglass frame collection. Many pieces in the Nicole Miller eyewear line are named after streets in New York City. With styles that have a contemporary art flare and modern industrial design, you can be assured to find an inspiring addition to your wardrobe.

Prada
Innovation is at the core of Prada’s success, with no sector escaping the Group’s avante garde approach. Prada casts its creative eye beyond the boundaries of fashion, including art, architecture, cinema and culture as a key reference to the brand’s core values. Prada eyewear is exemplary of the company’s well maintained and well-deserved status associated with the brand.

Staag
These spectacles are rugged, refined. Using classic lines for a simple pair of glasses, these glasses keep you masculine and trendy. Whether you choose a pair of square frames or thin, framefree specs, you’ll have a pair that go with everything.

Ted Baker
Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

TLG
A men’s collection designed to be modern, thinner and lighter through the combination of innovative materials with technological features. Designed with 100% Pure Titanium, this material of choice is lightweight and has high strength qualities and a fatigue life that can be trusted for durability and long wear and tear.

Versace
Founded in 1978, Versace holds the ultimate status in style. The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness. Versace eyewear is striking and designed to combine technical innovation with stylish design. The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house’s graphic language.

Willow Mae
Willow Mae is a Canadian brand designed specifically for women with petite features and a smaller face. Colourful trendy frames that exude femininity are just some of the hallmarks of the Willow Mae brand. Affordability and durability are an excellent second to the overall look of this unique eyewear line.

Zac Posen
Mixing artistic style with a zest for flamboyant designs, Zac Posen took the fashion world by storm in the early 2000’s. Now that philosophy has carried over to his line of eyewear. Extreme attention to detail and only the finest quality choices in materials are showcased in every pair of frames that Zac offers.
Our Locations
Fort St. John
Contact Information
- Toll Free: 1.877.785.2015
- Phone: 250.785.2020
- Fax: 250.785.2030
- Email: [email protected]
Address
9808-101st AvenueFort St. John, BC V1J 2B2
Mon – Fri 8am – 5pm
Dawson Creek
Contact Information
- Phone: 250.782.1121
- Fax: 250.782.1134
- Email: [email protected]
Address
1017-103rd AvenueDawson Creek, BC V1G 2G6
Mon – Fri 9am – 5pm, closed 12-1pm daily
Contact Information
- Toll Free: 1.877.785.2015
- Phone: 250.785.2020
- Fax: 250.785.2030
- Email: [email protected]
Address
9808-101st AvenueFort St. John, BC V1J 2B2
Contact Information
- Phone: 250.782.1121
- Fax: 250.782.1134
- Email: [email protected]
Address
1017-103rd AvenueDawson Creek, BC V1G 2G6
Our Eye Care Services
Our Brands








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Our Testimonials
My family and I have been going to this clinic for years and always have had absolutely excellent care from Dr. Lang, Heather, Andrea and the rest of the team. Thank you, Thank you!
Christine
My glasses had broke and my contacts that I usually buy online were held up due to covid-19. They gave me a same day appointment, a new contact prescription, samples to try and best of all, they carry my contacts in stock. Staff was extremely friendly and so helpful.
Lynn
I always recommend Northern Vision Care to my family and friends. The Doctor’s and Staff are amazing everytime. Super friendly and helpful with all my questions and they always work within my budget. I would never go anywhere else 🙂